Turn your website into your strongest direct sales channel.
Your website should not just show what you sell. Content, live inventory, booking, CRM, payment and the Customer Area all stay connected in one website — built on the same operating system behind your business.
Everything your direct channel needs
One connected flow from content and product discovery through booking, payment and analytics.
Connect
- Content, live inventory, booking and CRM in one flow
- Website or WebPlugin on your existing site
- Direct bookings use the same commerce core as every other channel
Discover
- Boat, Activity or Combined Searcher
- Structured destination & landing content
- Fast cached browsing, real-time price & availability
Convert
- Direct online booking or CRM Opportunity for consultative sales
- Abandoned payment recovery
- Customer Area, PreCheckin and upselling after checkout
Manage
- Customer-controlled CMS: pages, sections, blog, SEO
- Brand customization: theme, logos, fonts
- Multisite / multibrand on one operating core
Measure
- Native analytics dashboard (Matomo-based)
- Ecommerce funnel: prepurchase → purchase
- Marketing attribution connected to the booking
Connects with your GDS, OTAs and channel manager out of the box.See all integrations
Architecture
A modular website system built specifically around your marine business
Fully dynamic product/commerce pages, reusable CMS sections and predesigned page structures combine into a complete website — not a rigid closed template.
- Boat Searcher, Activity Searcher and detail/booking pages connected natively to Andronautic
- Reusable sections — carousels, product lists, offers — recombined across page types
- Start from proven structures, adapt them to your brand, content and business model
Website or WebPlugin
Keep your website. Add the Andronautic sales experience where you need it.
WebPlugin uses the same Web Platform as a complete Website, deployed only where required — typically on a subdomain such as booking.yourdomain.com — while your existing site stays in place.
- A complete Andronautic Website when you want the full experience
- WebPlugin when you only need the connected search/product/booking layer
- Custom Web Design & Development for an exclusive visual experience
Performance
Fast when browsing. Live when it matters.
Cached pages are invalidated automatically when the underlying content changes, while availability and price are queried in real time the moment a customer searches or books specific dates.
- "From" prices shown from cache while browsing without dates
- Exact availability and price validated in real time at search/checkout
- No unnecessary real-time API calls slowing down casual browsing
Destination content
Manage the content once. Change the design everywhere.
Structured destination and landing content is maintained independently from the visual template, so a redesign can apply across tens or hundreds of pages without rebuilding every one manually.
- Content created, translated and reused centrally, not duplicated per page
- Redesign the destination template once, apply it everywhere
- Turns the CMS into a scalable content platform, not just a booking system
Conversion paths
Let simple sales convert online — and complex sales enter your CRM automatically
Boat and Activity forms can be configured for direct online booking, on-request processes or commercial enquiries, and a failed payment attempt can become recoverable commercial context instead of a lost customer.
- Visitor → Search / Product → Book online for straightforward sales
- Visitor → Enquiry → CRM Opportunity → Proposal → Booking for consultative sales
- Abandoned payment attempts flow into CRM & Sales for recovery
Analytics & attribution
Measure the path from product discovery to successful payment
Native Matomo-based analytics track traffic, conversion, acquisition and revenue by default, with ecommerce events distinguishing prepurchase (before the gateway) from purchase (confirmed payment).
- Traffic, conversion, product performance and revenue in one dashboard
- Prepurchase vs purchase events pinpoint payment-stage drop-off
- Campaign and source data can persist into the Booking/Opportunity for full attribution
Why it works
Every capability above solves a specific operational problem — here is the direct business outcome behind the strongest ones.
External channels take reach but not customer ownership
A connected direct-sales website powered by the same operating system
Build the channel you control most: margin, brand and the customer relationship
Generic websites become disconnected from the real catalogue
Cache-accelerated browsing with real-time price/availability on demand
Fast when browsing, live when it matters
Hundreds of destination pages are hard to redesign or translate
Structured destination content independent from the visual template
Manage the content once, change the design everywhere
Not every enquiry is ready to book online
Configurable booking vs on-request/CRM Opportunity forms
Simple sales convert online, complex sales enter your CRM automatically
A failed payment usually just disappears
Abandoned booking recovery connected to CRM & Sales
Don't let a failed payment become a lost customer
Marketing spend and bookings live in separate systems
Native analytics plus attribution persisted into the Booking/Opportunity
Connect marketing acquisition to the booking that generated the revenue
Content → Discover → Book / Enquire → Pay → Customer Area → Operate → Measure
The same visitor flows from content discovery to a delivered, measured booking.
Content
Structured pages, sections and destination content published.
Discover
Boat, Activity or Combined Searcher finds the right product.
Book / Enquire
Direct booking online, or an Opportunity for consultative sales.
Pay
Real-time price and availability, payment inside the commerce core.
Customer Area
PreCheckin, documents, extras and outstanding payments continue.
Operate
The same booking is delivered by the operational team.
Measure
Conversion, revenue and campaign attribution tracked together.
One web platform, a different direct-sales role per solution
The same modular website takes a different shape depending on the solution running on top of it.
Boat Tours & Experiences
Ticket/private search, real-time departure availability and abandoned-checkout recovery for high-volume online sales.
Day Charter
Boat Searcher by date and duration, on-request forms for custom requests, and direct online payment.
Boat Clubs
Public-facing content and marketing; member booking itself lives in the Member App, not the public website.
Weekly Charter & Houseboat Rental
Combined browsing and on-request enquiry paths feeding CRM Opportunities for consultative sales.
Tour & Activity Agencies
Activity Searcher across multiple providers, plus B2B/B2B2C branded booking experiences.
Charter Agencies
Own search and content over aggregated GDS and offline supplier inventory.
Boat Sales
Boat listing search, detail pages and enquiry forms feeding the CRM matching workflow.
Connected to the rest of the platform
Websites & Direct Sales is the customer-facing entry point — every visit keeps flowing into the rest of Andronautic.
CRM & Sales
Website enquiries become Opportunities, and abandoned payment-stage attempts become recoverable commercial context.
ExploreBooking Engine & Commerce
Direct bookings use the same availability, pricing, rules, extras and payments as the commerce core.
ExploreDistribution & Channel Manager
Direct website inventory is the same operational inventory exposed to every external channel.
ExploreOperations
A direct web booking is the same booking later prepared and delivered by staff.
ExploreFinance & Administration
Bookings produce the corresponding payments, DRAFTs and financial records automatically.
ExploreAutomation
Payment reminders and lifecycle communications can start immediately after conversion.
ExploreTurn your website into your strongest direct sales channel.
Your website should not just show what you sell. It should be connected to how you sell it.
Content. Live inventory. Booking. One connected website.
Fast when browsing. Live when it matters.
Manage the content once. Change the design everywhere.
Keep your existing website — or build the complete experience with Andronautic.
Let simple sales convert online and complex sales enter your CRM automatically.
Don't let a failed payment become a lost customer.
Use external channels for reach. Build direct sales for margin and customer ownership.
Measure the path from visitor to successful payment — and connect it to revenue.
See it running at scale
From single-brand charter websites to multisite groups running several brands and languages — businesses use Andronautic to make their own website the channel they control most.
Read customer storiesTalk to someone who understands marine direct sales.
Book a free consultation and see how Andronautic's Website or WebPlugin fits your brand, your catalogue and your growth plans — no generic sales pitch.